7 Real Ways to Make Money from Home Using the Internet

7 Real Ways to Make Money from Home Using the Internet 

Making money from the Internet is not a hard work that requires skills or knowledge. You can find great ways to change pay your bills, or even, to quit your job and start building your online business. If you search on search engines or forums, you will find hundreds or even thousands of articles and posts talking about making money and how to succeed.

However, the most important thing that you should know is the hard work. There is no a secret program that can make you thousands of dollars overnight. If someone promises you to make a fortune with an easy task, then, stay away from him and be sure that he is a scammer. Everything needs hard work in our days.

So, make sure to understand the program that you want to join and never believe those who ask for money, in order to work with them, and want to make some cash. Then, you should join their programs for free, first. You are not required to upgrade or to pay them in order to get paid.

The following methods are the real ways to make money from your home and using your computer.

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Different and trusted ways to make money online

1. Make money with affiliate marketing

There are many websites where you can sign up for free, and start promoting products using banner advertisements or links. If you have a blog or a website you can place ads to promote the good programs and make money.

Of course, you need to learn affiliate marketing first, then, apply the right tips and strategies to succeed without problems.

There are many sites to find products to promote such as ClickBank.

ClickBank

ClickBank is the leader of the online digital products that you can find. If you write an eBook about any problem that needs a solution or eBook about learning guitar.

For example, you can register with ClickBank and list your product there, where affiliates promote it and earn a percentage of every sale.

If you have a blog or website with same quality traffic, you can sign up as an affiliate and choose from thousands of successful products to promote on your site, and start making money from the internet. They pay weekly via PayPal, Payoneer and Checks.

Amazon associates

Amazon is one of the top 500 sites worldwide with millions of customers, they have a great affiliate program. With Amazon associates, you can sign up and choose from over a million products to advertise to your customers such as phones, books. You earn a commission from every sale or advertising fees, made by advertisers.

2. Shortening URLs

If you have lots of links and people are clicking on them regularly, then, you should think about making them short and make some extra cash. Shortening links is a great way to earn extra income if you’re serious. There are a few trusted URL shortening services where you can get good results.

I recommend Shorte for their great service and support. They are one of the most friendly companies. You can also.

3. Selling themes online

If you have the knowledge about the WordPress web design, or, if you are a designer, in general, then, you can make thousands of dollars from a single theme. Of course, you create professional and optimized WordPress theme.

Thousands of people are searching for premium themes for their blogs, and they are ready to buy. Premium WordPress themes save time and work for bloggers, and they come with many options and features.

You can read the best way to sell WordPress themes. But, remember that you need some work to promote your themes, and the result will be great.

You can create a professional theme for WordPress, Drupal, or Joomla, and sell them online. You can submit your theme to WordPress to approve it as a premium theme, and then, your theme will appear in WordPress search result.

There are many websites to sell your themes. Your theme price will change with the quality, design, options, and will be sold from $30 to $1200, or even more if you are a super designer.

4. Writing articles

This is a simple and easy way to make money writing articles. In general, you should write at least 350 words and make from $1.5 to $11 or more per article depending on the length and your quality of writing. This program is only for English native language only.

5. Make money blogging

If you don’t have the patience, then, skip this method, it’s only for patient people. You can make a real income from a blog, but, it needs real work to improve your audience, and get thousands of daily visitors. In general, you need at least six months to create a good blog if you have daily posts (quality) but when your blog receives a good traffic.

Here is exactly how to start your own blog.

You can sign up for a Google Adsense account and display advertisements on your blog. Google will share 50% of revenue with you for each click.

You can also sign up for other Adsense alternatives, You can display text ads in your blog and make a real income, just make sure to use the trusted sites only and avoid the new ones that no one use.

6. Selling domain names

If you have some money to invest, you can buy domain names and sell them for a good price. Domain names are better than gold. Gold price goes up or down, but, domain names prices will rise only. So, no loss here. However, you need to make a search for good domains, look if they have backlinks and traffic.

Thousands of domains with high traffic are expiring every day, their owners forget to renew them. You can buy one for $50 and sell it tomorrow for thousands if you follow the right tips and strategies.

Look at this professional domain flipping business guide.

You can do a simple keyword research using the Google AdWords to find the right words that people are searching for. Then, buy a domain name with that keyword or key phrase, and then, sell it after weeks or months. Please make sure to follow the tips on the above recommend guide to avoid scammers and fake domain trust.

If you are serious about making money selling domains, you can look at the NameCheap marketplace and find domain names for sale, or expiring domains, and sell them later.

7. Selling eBooks

Ebooks can be sold to millions of people around the globe. You can start selling an eBook for $3 and make millions if you know how to promote it the right way. One of the best eBay sellers made $1.8 from his eBook that cost only $2. So, there is no limit if you have a good eBook that solves problems or that teach something.

You can also upload your eBook to sites like Payhip.com or Lulu.com and then start promoting it to Facebook, Twitter or where ever you want, and it will be sold via PayPal. 

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Conclusion

You can make money from your home with thousands of websites. But, the key to success is to choose only the best websites to work with. Remember to test new websites before joining them, and keep in mind that there are many scammers around the net. So, keep it simple, choose from the list above and Good Luck.

Earn Money from Your Hobby

It’s great to delve into an interesting hobby such as artwork, photography, or crafting paper jewelry. It’s even more exciting (and financially rewarding) to turn your special talents into a successful home-based business. That’s exactly what Mary Maturi of Cleveland Ohio, Leslie Croyle of Bay Village, Ohio, and Marlene Stephenson of Virginia, Minnesota, did. Each turned her hobby into a cash-generating business complete with paying customers and a bank account.

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These aren’t isolated stories. Men and women across the country are joining the ranks of entrepreneurs converting hobbies into money-paying propositions. It’s important to note that none of these women originally planned to start a business. On the contrary, interest by others in their hobbies convinced them to sell their work.

Mary Maturi’s Killer Whales

Mary Maturi markets a line of “Killer Whale” petroglyph tee-shirts, sweat shirts, and note cards both in Alaskan gift shops and in natural history museums in the lower forty-eight states.

It all started when Mary and her family spent a year living in Wrangell, a small town located on Wrangell Island in southeast Alaska. One day Mary ventured down to Petroglyph Beach on the island. Petroglyphs are ancient rock carvings left by an unknown people. Using rice paper and different colored ferns, Mary “rubbed” the petroglyphs to capture their images on paper. When others saw her rubbings, they offered to buy them.

“Peoples interest really surprised me, so I thought of other ways to share the uniqueness of the petroglyphs with out having to deal with their awkward size (some were several feet in length). That’s how the “Killer Whale” notecards were born,” Mary says. Using her rubbings as a guide, she created smaller scale pen and ink drawings which she took to a printer to get price quotes for paper, printing and envelopes.”

The major cost of printing is making the plates. Therefore, it’s wise to get price quotes for different runs of 1,000,” says Mary. For example, a run of 3,000 cards might cost around 10 cents per card while a run of 6,000 note cards could drop that per unit cost below 8 cents per card. That decreases your card cost by more than 20 percent – quite a savings. Mary also recommends getting bids from several suppliers or even splitting up the order.

While printers know how to price their printing competitively, they don’t make their own envelopes. Mary uses the least costly printer that can deliver the quality of paper stock she desires, but buys her envelopes from a warehouse specialist at a savings of nearly 35 percent from prices quoted by printers and other envelope suppliers. It pays to let your fingers do the walking and get competitive quotes.

Once Mary obtained the cost estimates, she visited several gift stores and museums to gather pricing information on competing notecards. She also talked to store owners and museum managers to determine their interest in ordering. After all, it would make no sense to have the notecards printed unless buyers would purchase at prices that can generate a profit.

Leslie Croyle’s Photo Finish

Leslie Croyle converted her love of photography and knack for framing into a full-fledged photo decorating business.

Leslie and two friends offered for sale enlarged photos of popular Cleveland events such as the start of the Revco-Cleveland Marathon & 10K, and a spectacular shot of the United Way Kickoff’s release of thousands of colored balloons in Public Square.

“We hired several photographers to cover the events and used the best photographs of the bunch,” say Leslie. Advertisements for photo promotion proved popular. The trio sold 600 photos at prices ranging from $8 to $10 a piece, gathering a bit less than $5,400 in revenues. Not bad for the first venture. Unfortunately, the combined costs of ads, fees for the photographers ate up the $5,400 and more. “Although we ended up with a loss, it gave us a lot of market exposure and a proven track record,” says Leslie.

Next, Leslie and her friends put together a portfolio of photographs and contacted local businesses. This marketing move landed them a job of photo decorating PJ McIntyre’s Restaurant in a Cleveland shopping center. “We tied in the nostalgia theme of the restaurant by contacting area historical societies and arranging to have their vintage photographs copied. It’s important to make sure you have the right to reuse the prints. Ask for proper releases and permission to use whatever photos you have copied,” advises Leslie.

She stresses the importance of networking industry contacts. A decorating firm they worked with on one project led to additional work when that firm recommended Leslie and her partners to some of their other clients.

Since 1987, the photo decorating business has progressed well since its initial unprofitable photo event ventures. Major projects include photo decorating the guest rooms and suites for the historic Glidden House, which has been made into a unique bed and breakfast, and an all-sports photo motif for the Grand Slam Bar & Restaurant in the refurbished Cleveland Flats night spot area.

“From our humble beginnings, we’re now getting into some pretty good sized jobs,” says Leslie. “Just keep bumbling along – don’t give up.”

Marlene Stephenson’s Paper Products

Marlene Stephenson makes her money tearing paper. Actually, her unique sculptured jewelry draws rave reviews wherever she wears it. In fact, people routinely ask to buy her unique designs right off her dress when she appears at public functions.

Marlene is a medical technician by trade, and her paper profits grew out of a coffee get-together group of friends that met once a week to try their hands at new craft ideas. One day one of the ladies brought a book on making paper jewelry. “I just fell in love with it and made a pin and some earrings to wear to a business meeting. Lots of the women at the meeting asked me to make some for them also,” says Marlene.

As with any fashion item, Marlene pays attention to color schemes and design. Even though she makes several copies of different designs, each is unique in color, shading, size, and even texture. Marlene crafts her one-a-kind jewelry to match her customers special outfits.

“With any small business, it’s important to link up with other small businesses,” stresses Marlene. For example, her local hairdresser lets Marlene display her paper jewelry at her shop. Local gift stores either buy the pins and earrings outright or take them on consignment, which means they pay for the items after they sell. Marlene also teamed up with several other artists to display their work at trade shows.

“Try to tailor your product to the particular market. With the loon as the state bird of Minnesota, my loon pins always do well at local craft shows,” she says. Likewise, when Marlene sent samples of her pins to trade show in Anchorage, Alaska, she made some new designs to capture the wilds of Alaska, These pins included a polar bear, Alaska wild flowers, whales, and fish.

What ever your own hobby pursuits, you may be over looking an opportunity to turn personal interests into money-making enterprises. Investigate the possibilities, calculate the costs, analyze the market, and move forward with your plan of action. Take your lead from these three women who have turned hobbies into profits.

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How to Make Money as an eBay Trading Assistant

eBay’s online auctions have created business opportunities for thousands of people. Now the Trading Assistant program  is making it easier than ever to start a business from home.

Trading Assistants act as brokers, selling merchandise for others and keeping a percentage of the profits. The profit potential can be great, especially when selling high-value items.

Though there are millions of registered users on eBay, many people still don’t know how to sell goods themselves. A Trading Assistant fills a need in the marketplace, allowing you to make a profit while helping others unload their stuff. Almost everyone has a box of items in their garage or closet that they would like to sell.

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Getting Started as an eBay Trading Assistant

You will need to decide what types of products you are willing to sell and may want to set a minimum value on merchandise you accept. It can be difficult to make a profit on $5 items so many assistants require the products have a minimum estimated sales value of $10 or $20.

Most assistants set their fees between 20%-40% of the ending auction price. You may also want to charge a per-item listing fee of $1-$5, and possibly deduct this from the commission if the auction ends successfully.

As a Trading Assistant, you will list the item for sale, handle all buyer questions, collect payment and shipping fees from the buyer and ship the item. You may also need to do some research on your customers items to determine their value. Search the closed listings to find out what similar items have sold for and list your auctions accordingly.

You should create a simple contract that your customers sign to indicate that they agree to your services and fees. You can check out the competition in your area to determine what services other Assistants are offering and how they are structuring their fees. Check eBay’s directory by zip code.

You will also need to decide how to obtain the items from your seller. You could offer a pickup service, visit customers homes and complete a contract there. Or you can offer a drop-off service, where customers bring their items to you. Many assistants operate from their garage so buyers don’t have to enter their homes.

Promote Your Trading Assistant Business on Ebay

Ebay offers a directory of Trading Assistants that consumers can use to locate services in their geographic area. To get listed in the official Trading Assistant program, eBay requires that you have a feedback rating of at least 50, have sold at least one item in the past 30 days, and maintain satisfaction rating of 97% or higher.

A listing in the official directory is free and you can also download best practices information and other tools from eBay.

Other Ways to Promote Your Trading Assistant Business

Here are some ideas for getting the word out about your service:

• Create a simple brochure and ask nearby businesses to display them for you.
• Leave brochures or fliers on doorsteps in your neighborhood.
• Place classified ads in the local newspapers.
• Place free classified ads on www.craigslist.org.
• Contact small business owners and offer your services to them. They may want to unload their overstock and your service could provide the perfect solution.
• Post fliers and brochures at colleges, retirement centers, and community centers.
• Ask your kid s school to mention your service in the newsletter.
• Visit garage sales and flea markets and offer your services to sellers.

Launch Your Business

Make sure you follow the rules of running a home-based business and check with your county offices to apply for a business license and resale permit. Though online sales are not heavily governed, someday they will be and it is better to comply with business laws.

Also make sure to set expectations with your customers. Since many aren t familiar with how eBay works, explain the process and set realistic expectations for the final values of sales. Some may expect their items to be worth far more than they can get on eBay, and you don t want to disappoint or worse, upset a client by selling an item for less than expected.

If you don t yet have any experience on eBay yourself, it’s easy to get started. Begin with some spring cleaning and list some merchandise from your home. Make sure you have a good understanding of how eBay works before you represent your services to others.

A Trading Assistant business is a great opportunity for anyone interested in a relatively easy home business. Once you launch your business, repeat customers and word of mouth should help your business grow. Your only regret could be that you didn’t start sooner.

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Get Rich Quick Schemes: The Lure of Easy Money

You might be forgiven for thinking that competition is fierce if you run an online business. After all, every day – day in, day out – you, me and everyone else is constantly bombarded by offers from every man and his dog for various programs that promise us the means to earn an income from home.

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After a while, of course, you begin to recognize that these programs are not worth the paper they’re written on and the people pushing them are little more than con artists (or worse).

A common theme in all of these offers is the lack of effort required to begin making a significant income. Witness all the “Make money while you sleep!”, “We do all the work!”, “$3,000 per week for two hours work!”, “Big money, no experience required!” subject lines in your inbox this morning.

The reason these types of offers are so prevalent, of course, is that the notion of something for nothing is seductive. Who on earth in their right mind would actually choose to spend 40 hours per week working for $80,000 per year when they can earn the same amount working only 2 hours each week? No one. The only problem is, working 2 hours a week and making $80K isn’t going to happen unless that two hours is spent managing your multi-million dollar portfolio. And even then you’d most likely be spending more than a lousy couple of hours a week.

Common sense tells us that this must be so. But common sense is a rare commodity in the real world and even rarer when it comes to anything to do with the Internet, an unreal world if ever there was one.

There are a LOT of people running so-called “Internet businesses”. A goodly proportion of these people are the ones touting the aforementioned “bizopp” pipe dreams. This is good news for you, believe it or not. Why? Because, despite how it may sometimes seem, your REAL competition is relatively small in number. After all, if 98% of those doing business online are unsuccessful (and promoting get rich quick schemes is the best way I know to make it into that elite group of 98 percenters), that leaves the field wide open for the 2% who are actually prepared to do some real work.

So don’t for a minute think that the Internet playing field is all sown up. It isn’t. All that buzzing in the background is the little kids down the other end of the field playing make-believe. There’s still plenty of room to run on the field with the real players.

So, accept the fact that there’s no such thing as something for nothing and you really are going to have to work for a living after all. Then create something original which meets the needs of one or more target markets and get to work.

There’s plenty of room for you on the field and plenty of trophies to go around. You just have to keep your eye on the ball.

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How to Make Money from Seminars and Workshops

If you want to learn how to make money by holding seminars, workshops, or bootcamps, you’ll enjoy reading Marketing and Promoting Your Own Seminars and Workshops

Drawing upon his vast experience in holding over 1,300 one-day seminars (and flying over two million miles to provide them) over the last fifteen years, Gleeck provides a readable introduction to getting started in the seminar business. Even if you have experience hosting seminars or in public speaking, you’ll probably find Marketing and Promoting Your Own Seminars and Workshops

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The Seminar Business

Gleeck says the business of providing seminars has the potential to earn an individual several hundred thousand dollars a year or even upwards of a million dollars a year. He says that the seminar business also provides the opportunity to learn new things, meet interesting people, travel, and be an onstage ham, if you want.

Why ham-it-up a bit during a seminar? After surveying thousands of individuals about the characteristics great public speakers have, Gleeck found three dominant results: Great speakers are sincere, knowledgeable, and humorous.

How do you know if you’re humorous? Gleeck writes:

“It’s only funny if they laugh. The definition of funny must come from the people receiving the message. I don’t care if you think a joke is funny. I don’t care if your family thinks it is funny. It is not funny if people don’t laugh.”

In addition to liking humor because we know whether or not it’s working, Gleeck likes measurable business results. Gleeck discusses setting measurable goals for your events.

Gleeck writes:

“I have three goals when I give a seminar. First, I want to get great evaluations. Second, I want to sell a lot of product. Third, I want to achieve both of these goals in such a way that people will enthusiastically want to do business with me again. …All three of these can be measured”

Profitability of Seminars

Gleeck goes on to suggest revenue per person (attending the seminar) per minute (of time invested in presenting the seminar) as a yardstick of a financially successful seminar. Gleeck also discusses price testing of your seminars to maximize profitability.

Gleeck is a strong proponent of the back-end profitability of seminars. Rather than just maximizing the seminar registration revenue, Gleeck suggests that the key to seminar success is maximizing the total revenue that the seminar generates for you.

Gleeck expresses this as: TR = SR + PS + CB, which says that the total revenue generated by a seminar is the sum of the seminar registration fees plus the product sales generated during the seminar plus the consulting business generated by the seminar. (In fact, Gleeck point out that seminars are a great way to generate business if you are a consultant)

To be able to maximize seminar profitability, Gleeck suggests calculating the lifetime value of your seminar customers. Then, you know how much you can spend on marketing to acquire new customers.

Gleeck also says that you should record your seminars. In addition to allowing you to critique your performance, Gleeck writes:

“… you may capture a ‘magic moment’ on tape. What is a magic moment? This is where you do or say something to your audience that brings the house down. They either laugh or cry or explode with applause and adulation. You want to have this on tape. Take all of the magic moments and cut them together and you will have a phenomenal demo video or audio that you can use to promote yourself as a speaker and seminar leader.”

Other Revenue Opportunities

Gleeck is also a strong supporter of recording your seminars to sell audio tapes to people who want to hear the seminar but were not be able to attend. At $197 a pop, it’s easy to see how selling seminar tapes can add to the bottom line. Gleeck says successful seminar promoters often generate 50% or more of their profits from the sales of tapes, videos, books, and other products.

What about people who don’t want to sell products at their seminars? Gleeck tells them to get over it. He says selling products is too profitable to pass up. Gleeck suggests creating products at many different price points and upselling to generate more revenue. Gleeck says leave your books at home–they just aren’t profitable enough.

Gleeck also says that your seminar products must not only be good, they must be great (and, of course, he has a way to measure this–rates of return and rates of customer repeat business). Gleeck also points out that withholding valuable information in an attempt to upsell customers to higher-priced products is a failing strategy. Rather, Gleeck argues that you want to make your information so useful that customers want more.

“Marketing And Promoting Your Own Seminars And Workshops” also provides some great advice about marketing seminars (in particular, writing direct mail promotions for your seminars), hotel coffee, psyching yourself up for a speech or seminar, keeping audience attention, hiring other presenters, 1-800 numbers, and many other topics.

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Top 5 Tips to Become a Successful Freelancer

Freelancing offers extraordinary potential to earn money to those who have marketable skills. The Web has boosted freelancing in ways that have never been seen before. With the proliferation of sites such as eLance,  freelancer.com, oDesk.com and many others, freelancers are finding it easier to find clients and work on projects that they are passionate about.

To become a successful freelancer, you need three magical words: passion, determination, and persistence. Here are the top 5 tips on how you can be a successful freelancer:

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Tip 1: Know yourself

Acknowledge and celebrate your strengths. Take time to reflect on your true strengths. If uncertain, it’s a clever idea to thoroughly examine the available job categories to figure out which of them is inline with your skills and expertise. Don’t fall into the trap of choosing the most high paid category if you know deep down in your heart that it’s not what you’re meant to do. If you focus on what you like, no matter how cheap or expensive it is, you’ll eventually excel in it and make good money along the way.

Tip 2: Clearly show how good you are

It doesn’t matter how good you’re; what matters is how good you’re in showing it! You need to master the art of self-marketing and learn how to write compelling profiles and persuasive bids. An excellent tip here is to read your profile/bid out loud or to a friend to get a clear indication of how effective it is.

Moreover, we strongly recommend that you do some readings about communication and negotiation skills in order to impress potential buyers and maximize your chances of winning projects.

Tip 3: Too much too soon versus slowly but surely

The number of freelancing websites is increasing substantially and you might be tempted to join many of them simultaneously, thinking that doing so would maximize your job-hunting success. Guess what, the opposite is true! Successful freelancers focus on one or two sites at maximum and take their time to explore them and read their user terms carefully.

The same applies to the number of projects you bid on. It’s better to focus on few projects that you read carefully and bid effectively on instead of carelessly skimming through zillion projects and bidding haphazardly!

Tip 4: Work smart not hard

You need to be very clever when choosing the projects that you will work on. Beware of buyers who include very vague project descriptions and new buyers without enough feedback. Also, if the buyer requests too much free work or violates the rules of the site by soliciting work outside of the freelance website (before accepting you for the project), it’s time to run away from that project and ignore the buyer.

Ask yourself: what can I do to be chosen for that project? Offering relevant work samples and asking intelligent questions about the project sends the buyer a clear message that you’re professional and expert in your field

Tip 5: So far so good: Now show me the Money!

Below is a list of tips that summarizes what you need to do to guarantee freelancing success:

• Join one or two freelancing sites at maximum and read their terms carefully
• Choose projects you’re really passionate about
• Write compelling profiles/bids
• Read project descriptions carefully and ask intelligent questions to impress the buyers
• Start with a law rate until you build a reputation on the site. Then, raise your rate gradually

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How to Create Multiple Streams of Income that Works

I was recently at a networking meeting and met a really nice woman. After several minutes of conversation, I asked her what she did. She excitedly launched into how she was a real estate agent, but that was slow right now, so she was going back to giving massages, but she was also selling Mary Kay cosmetics.

While I was trying to process all of those unrelated businesses, she dug into her purse and handed me a card that listed her as an Ambiance Coach. I questioned her about that since it didn’t seem to fit with any of the businesses she’d mentioned. Amazingly, she said, “Oh, I’m also a distributor for PartyLite Candles.”

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Mistakes in Establishing Multiple Streams of Income

Doing four totally different businesses with different target markets is the wrong way to establish multiple streams of income. Why?

1. You appear schizophrenic to everyone you meet.

Although she was a nice woman, I wouldn’t recommend any of her four businesses to anyone because I just don’t know where her time and energy are being spent or how well she would service a client.

2. You waste time and energy working to capture the attention of multiple markets.

Networking and building relationships take time. Most of the time your different target markets are going to be hanging out at different meetings and places. To connect with them, you need to be here they are and that’s a lot of running around.

3. Your mind has to keep track of systems and information for four companies.

Between policies, specials and product knowledge, you could spend a day each week just staying informed. Don’t get involved in too many businesses and kill any chance of success for any of them.

How to Create Multiple Streams of Income – The Right Way

There are two ways to create multiple streams of income that make sense:

• Same target market, multiple offerings.
• Same offering, multiple target markets.

In the first way to create multiple streams of income, you provide more products and services to the same target market. For example, a personal trainer might sell their clients hand weights, exercise DVDs, nutrition counseling and fitness vacations.

When you add products and services to your mix make sure that you understand your target market. Starbucks made a serious mistake in this category years ago when they assumed their coffee drinkers would like to buy the furniture found in Starbucks locations. They did not. The website tanked within a matter of months.

However, Starbucks does have a number of multiple streams. In their stores, they sell coffee machines, mugs, chocolate covered coffee beans and lunch items. You can also purchase their coffee and bottled frappucino in grocery stores and I’m not sure if it’s nationwide yet, but Starbucks just launched a line of ice cream. These items have added some nice multiple streams of income for them while serving their target market.

The second way to create multiple streams of income is to market the same product or service to multiple markets. If you are a small business, and especially if you are a solopreneur, this approach is more difficult than the first one because you have to have the time to research and get in front of two to three distinct sets of people.

An example of an industry that does this well is the airline industry. They provide one service: flying people from one destination to another.

Most airlines cater to three distinct target markets.

• Business travelers
• Vacationers
• Affluent travelers

Airlines offer levels of service for each distinct traveler. Affluent travelers pay a premium to sit in First Class, get served meals off actual plates and get on and off the plane first. Airlines working to garner the business travelers offer a business class section with a bit larger seats than coach class and tout the features of their airport lounges where business travelers can conduct meetings, log onto the Internet or relax away from the chaos of the main terminal. Lastly, airlines partner with hotels, travel agents and travel websites to lure the vacation travelers to use their service.

There are a few benefits of offering a single service to multiple target markets. If you only have one service you can keep refining and honing that service to make it the very best. If one target market stops or slows down their purchasing, the business can focus on marketing more heavily to their other markets.

We have seen this happen this year. Business travel is down, partly due to the economy, but partly due to technology that allows web-conferencing and online trainings. As a result, airlines are stepping up their vacation packages and advertising to vacation travelers.

Not all airlines take this one-service, multiple streams approach. For example, Southwest Airlines targets the bargain hunting traveler. This traveler wants the least expensive seat even if it means standing in lines and not getting served any food. To add some multiple streams, Southwest sells food and you can purchase a more expensive Business Select ticket which allows you to board the plane first.

When considering which approach is best for your business, consider the following questions:

• What other products and services compliment your main product or service?
• How likely are clients/customers to want to get those additional items from me?
• How large and how stable is my main target market?

I recommend building multiple streams into your initial business model, even if you aren’t going to launch them for a year or two after you start the business.

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